How are bots and crawlers excluded from counts?

Bots and crawlers (Google's and others') are detected and excluded from the counts (events carry a bot flag). This matters because automated traffic would otherwise inflate and distort the analytics — you want to understand *human* behaviour, not crawler hits. By filtering bots out, the journey analysis, time-on-page, and source attribution reflect real visitors, making the numbers…

Bots and crawlers (Google's and others') are detected and excluded from the counts (events carry a bot flag). This matters because automated traffic would otherwise inflate and distort the analytics — you want to understand *human* behaviour, not crawler hits. By filtering bots out, the journey analysis, time-on-page, and source attribution reflect real visitors, making the numbers trustworthy for decision-making.