How does a CRM lead convert to an order, and is it tracked?

A CRM lead can convert to an order, and the conversion is tracked — the lead records the resulting order id, linking the relationship in the CRM to the actual transaction. So when a prospect becomes a paying customer, the CRM captures that the lead converted and to which order, closing the loop between marketing/sales and commerce. This linkage feeds win tracking and lets the business…

A CRM lead can convert to an order, and the conversion is tracked — the lead records the resulting order id, linking the relationship in the CRM to the actual transaction. So when a prospect becomes a paying customer, the CRM captures that the lead converted and to which order, closing the loop between marketing/sales and commerce. This linkage feeds win tracking and lets the business measure which leads (and sources) actually produced revenue.