How are recipient lists (segments) built by filtering internal data?

Recipient lists are segments built by filtering internal data — for example, customers whose lifetime value is above a threshold, or who match other criteria — saved as a reusable segment with its filter definition and last counted size. So rather than uploading static lists, marketers define a rule over the platform's own customer data, and the segment resolves to whoever currently…

Recipient lists are segments built by filtering internal data — for example, customers whose lifetime value is above a threshold, or who match other criteria — saved as a reusable segment with its filter definition and last counted size. So rather than uploading static lists, marketers define a rule over the platform's own customer data, and the segment resolves to whoever currently matches. This keeps targeting dynamic and grounded in real behaviour (orders, value, attributes).