How is a segment recounted before sending?

Because a segment is a live filter over internal data, its size can change as customers come and go or cross thresholds — so a campaign can recount (refresh) the segment before sending to get the current matching audience. This ensures you're sending to who actually qualifies now, not a stale count from when the segment was first defined. Refreshing before send keeps targeting accurate and…

Because a segment is a live filter over internal data, its size can change as customers come and go or cross thresholds — so a campaign can recount (refresh) the segment before sending to get the current matching audience. This ensures you're sending to who actually qualifies now, not a stale count from when the segment was first defined. Refreshing before send keeps targeting accurate and gives the marketer an up-to-date recipient number.